Start building your understanding of IPG's Marketing Intelligence Engine. With Explore MIE, you’ll explore the solution’s basic functionality, business value, and user roles within MIE.
Recommended audience
This course will be helpful for anyone who wants to develop foundational knowledge about MIE. A basic understanding of digital advertising is useful, but the course is open to beginners.
Learning objectives
By the end of this course, you’ll be able to:
Describe the core business challenges that MIE addresses
- Identify real-world applications of the MIE suite
- Describe the general product architecture of MIE
- Define key applications within the MIE suite
- Locate additional resources about MIE
